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Internet article marketing is used to promote products and services online via article directories. Article directories with good web page ranks receive a lot of site visitors and are may be considered authority sites by search engines,leading to high traffic. These directories then go on PageRank to the author's  website and in addition send traffic from readers.

Internet marketers attempt to maximize the results of an article advertising  campaign by submitting their articles to a number of article  directories. However, most of the major search engines filter duplicate  content to stop the identical content material from being returned  multiple times in searches. Some marketers attempt  to circumvent this filter by creating a number of variations of an  article, known as article spinning. By doing this, one article can  theoretically acquire site visitors from a number of article  directories.

Most forms of search engine optimization and  internet marketing require a domain, internet hosting plan, and  promoting budget. However, article advertising makes use of article  directories as a free host and receives traffic by way of organic  searches due to the listing's search engine authority.

The primary goal behind article marketing is to get search engine traffic and authors generally incorporate relevant keywords or keyphrases in their articles.

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